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An Exciting New Look On Challenge

From Monday 7th October viewers will see a brand new look and feel unveiled on free to air channel Challenge. The re-fresh introduces a family of animated characters to Challenge, the home of contest, who will feature in both the on and off air look and feel.

Each lovable character is designed to complement the fun vibrant collection of programming on the channel, from physical contest to game shows, with a character designed to introduce every classic and original programme.

Buzzerhead never gets the answers right when he watches Challenge shows but enjoys classic series of Family Fortunes, Catchphrase and Supermarket Sweep. Tiny and Ellie can't get enough of Challenges flagship physical shows, including TNA Impact Wrestling, Takeshi's Castle, UK Strongest Man and Ninja Warrior. Cecil The Geek is always informative enjoying Eggheads and Gadget Geeks, while Les Play and Kitty Prize are fanatical about great contest entertainment like Blockbusters, Bullseye, Who Wants to Be A Millionaire.

They are looking forward to the newly commissioned game show Timeline hosted by Brian Conely. Each character mirrors the wide breath of programming across the channel and each member of 'The Challangers' will appear before their favorite show in new channel idents.

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Stephen Ladlow, Director of Challenge comments; "I'm thrilled with the new look of the channel. With its mix of nostalgic, modern and high-energy shows we know Challenge is jam-packed with series viewers feel passionate about. Our new animated family of characters are equally fanatical about the content and this is reflected in how they present the channel in a funny, memorable and energetic way."

Piers Helm and Stephanie Porters, Creative Directors at CREATIVE NUTS add; "We jumped at the chance to develop ideas for the Challenge rebrand. With our character designer we developed a series of different characters as illustrations which portray the wide range of shows on Challenge. Each character had to be an enthusiast in their own niche of programmes while also working together as a group."

The new look for Challenge was created by CREATIVE NUTS. They were modelled using Cinema4D. The idents were then finished in After Effects.

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