3-2-1 was a popular British game show that was made by Yorkshire Television for ITV. It ran for ten years, between July 1978 and December 1988.
Throughout its' run, the show was hosted by former Butlins Redcoat Ted Rogers. It was based on a Spanish gameshow called Un, dos, tres... responda otra vez and was three shows in one, a quiz show, a variety show and a game show.
The show was a huge success consistently pulling in large ratings. The first series, though intended as a summer filler, attracted up to 16.5 million viewers and subsequent years never failed to peak below 12 million. The show occupied a Saturday early evening slot for most of its run.
The overall objective of the game was to survive elimination through to part 3 of the show, and try to unravel a series of cryptic clues in order to win the star prize. One of the clues, however, referred to Dusty Bin who was the show's booby prize. If the contestants ended up with Dusty at the end of the show, all they got was a brand new dustbin.
Each show had a theme, such as 'Seacruise' or the 'Swinging Sixties'. All of the variety acts, quiz questions, stage sets and clues subsequently followed this theme. In later series Dusty would appear in a costume relating to that week's theme. The changing themes were dropped for the final series where a more generic stage set was re-used each week.